The growing market has bred plenty of competition. A company called Now Foods is now making deer antler velvet lozenges. GNC just started selling deer antler velvet capsules called New Vigor from a company called Vitalast and Amazon.com has more than 30 products will deer antler velvet in it including the raw powder from New Zealand, where the most coveted deer velvet is harvested.

Velvet antler has been used in traditional Chinese medicine (TCM) that classifies many similar substances from a variety of species under the simplified Chinese name 鹿茸; (pinyin Lu Rong) and the commercial name Cervi Cornu Pantorichum.[citation needed] The two common species used within the TCM system are sika deer and red deer which are thought to be useful for treating yang deficiency syndromes.[6][7][8]
A growing trend in western medicine is the proliferation of influences from ancient eastern medicine. Over 2,000 years ago, the Chinese were administering deer antler velvet to treat conditions ranging from serious illnesses to lack of sexual desire. After closely examining the wide range of health benefits deer antler velvet promotes, it's no wonder why the Chinese used it as a medicine for thousands of years.
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Deer antler spray — a supplement commonly used in the fitness and sports industries that has a long history of use in Eastern medicine — is pretty much as strange as it sounds. Derived from the tissue found inside deer antlers, it’s reported to work by providing IGF-1 (insulin-like growth factor), a natural growth hormone found inside the human body that has potential to increase muscle mass and support recovery from injuries.
Physical Vigor and Stamina: You don’t have to be an athlete to appreciate more energy and stamina. You may have long hours at the office, at home with kids, or at school, in training or partying. Without the energy you need to get through the day, nothing is fun-even the fun stuff. Unlike caffeine or energy boosting drinks which give you a temporary boost, Deer Antler Velvet changes you from the inside out, making increased vigor and stamina a part of your body’s natural response to the demands you place on it.
A 2014 study published in Evidence Based Complimentary and Alternative Medicine tested whether or not deer antler extract would have an effect on fatigue in mice who were led to swim distances. The findings suggested that deer antler “might increase the muscle strength through the upregulation of genes responsible for muscle contraction and consequently exhibited the anti-fatigue effect in mice.” Deer antler seems to have a positive effect on genes involved in nine different signaling pathways that affect muscles, endurance and fatigue. These include GnRH signaling pathway and insulin signaling pathways, in addition to levels of troponins. (8) Deer antler may contribute to increases in muscle strength by increasing Tpm2 expression. This affects how muscles take up proteins and repair themselves. Other studies show some evidence that deer antler extract helps prevent muscle fatigue by activating the lactate dehydrogenase activities and reducing the levels of blood lactic acid and serum urea nitrogen.

All groups experienced a significant improvement in strength. But the deer antler powder group showed the greatest increase in isokinetic knee extensor strength and endurance. However, it’s possible that this was due to exercise program rather than using the deer antler powder. None of the men in any group showed evidence of endocrine, red cell mass or VO2max changes. Therefore, researchers concluded that the “findings do not support an erythropoetic or aerobic ergogenic effect of deer antler velvet.” (12) On the other hand, this was a small study, with only 12-13 men in each group. This means that further testing is needed to confirm the validity of the results.

Deer antler, or more specifically ‘velvet antler”which refers to the soft, newly grown antler before it hardens, not just the velvet skin’has been used in Chinese medicine for 2000 years. Often prescribed as a tonic, it is reputed to boost the immune system, improve stamina and reduce swelling. It is also prescribed to promote wound healing and strengthen bones and said to be an aphrodisiac and to enhance fertility. In China, velvet antler is seen as second only to ginseng in its restorative powers.
I took red mountain deer velvet and it really messed my stomach up. I now have cramps and bloating all the time plus it feels like my stomach shrank…I can’t eat like I used to. It was a big mistake to take that stuff. Do you know of any way I can get my stomach back to normal??? Can you recommend someone who knows a lot about deer velvet?? I have been suffering terribly since I took that junk…it’s been about 2 years now!!!! My stomach has never been the same since I took that poison!!
Nutronics Labs patented delivery system allows faster delivery and longer duration of nutrient action, making it superior over tablets, capsules and powder products. The lipo gastric delivery system uses nanoparticles that are delivered into the bloodstream more rapidly, where they can be better absorbed and utilized without breaking down in the liver, as with many other products.

In a randomized, placebo controlled test in 2004, researchers at the University of Alberta, Canada, placed 18 males from the Edmonton Police Force into a 9 week strength training program. The results showed that deer antler velvet increased the strength and endurance of the subjects relative to the control group. The researchers found that use of deer antler velvet significantly increased blood plasma testosterone levels. 
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