S.W.A.T.S. Fitness and Performance was a dietary supplement company that sold deer antler spray and other products. The owners began distributing their products to NCAA and NFL athletes in 2008. The controversy initially started in March 30, 2009 when Alabama athletic officials sent a cease-and-desist letter to the company's owner that stated: "Refrain from using current student-athletes to endorse products. Refrain from contacting current student-athletes. Refrain from giving or selling products to current student-athletes."  The letter was then sent again in 2012.
New Zealand research reports that although the mechanism is unknown, deer antler velvet shows strong anti-inflammatory effects. Recent clinical tests suggest oral ingestion of glycosaminoglycan-peptide complex, or components such as chondroitin sulfate and glucosamine sulfate — both found in deer antler velvet — may help stimulate cartilage repair.
It is recently gaining popularity in the USA as seen with the deer antler spray controversy a couple years ago concerning several professional athletes. Oh yeah, I heard its a performance enhancer. They were consuming it for its natural growth factors, extracted via cold water, which are known to promote growth and regeneration capacities. Natural? Yes, and healthy. Where does this stuff come from?
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Deer Antler Velvet Spray is an extract that’s taken directly from the material that grows on the outside of the antlers of deer, elk, moose and caribou. Their website suggests its use for anyone that is looking to counter the effects of light exercise, mild muscular strain and exertion, and some arthritic conditions. In addition to providing joint support, Deer Antler Velvet Spray is said to balance hormone levels, build muscle, boost sexual performance, and improve immune function.
Muscle Builder* - Some "experts" make bold claims that it builds muscle. They compare it to synthetic anabolics that give many athletes who dope an advantage over the competition. This is folly claim that has no backing from direct research or research into other associated fields that would be relevant to deer antler spray. Only one thing will build muscle: proper resistance training. Make the right choice and get to work.*
Some people use deer velvet to increase levels of certain sex hormones (estrogen and testosterone), improve fertility, increase interest in sexual activity (as an aphrodisiac), and treat male sexual performance problems (erectile dysfunction, ED). Women use deer velvet to reduce the dose of estrogen they need in hormone replacement therapy. They also use it for menstrual and menopause problems, vaginal discharges, and uterine bleeding.
All groups experienced a significant improvement in strength. But the deer antler powder group showed the greatest increase in isokinetic knee extensor strength and endurance. However, it’s possible that this was due to exercise program rather than using the deer antler powder. None of the men in any group showed evidence of endocrine, red cell mass or VO2max changes. Therefore, researchers concluded that the “findings do not support an erythropoetic or aerobic ergogenic effect of deer antler velvet.” (12) On the other hand, this was a small study, with only 12-13 men in each group. This means that further testing is needed to confirm the validity of the results.
“I've been taking deer antler since 2012 so I've been taking it for years and I definitely believe in it. And for recovery after hard, intense workouts, deer antler is a must. Go to AntlerFarms.com, definitely get the [deer antler velvet extract tablets] and the [deer antler velvet capsules]. Take those two in combination and you will feel great.”*
Physical Vigor and Stamina: You don’t have to be an athlete to appreciate more energy and stamina. You may have long hours at the office, at home with kids, or at school, in training or partying. Without the energy you need to get through the day, nothing is fun-even the fun stuff. Unlike caffeine or energy boosting drinks which give you a temporary boost, Deer Antler Velvet changes you from the inside out, making increased vigor and stamina a part of your body’s natural response to the demands you place on it.
Velvet antler has been used in traditional Chinese medicine (TCM) that classifies many similar substances from a variety of species under the simplified Chinese name 鹿茸; (pinyin Lu Rong) and the commercial name Cervi Cornu Pantorichum. The two common species used within the TCM system are sika deer and red deer which are thought to be useful for treating yang deficiency syndromes.
For women, deer antler velvet can help ease the symptoms associated with pre-menstruation by relieving cramps, suppressing mood swings, and raising energy levels. It is also used to treat vaginal discharges, uterine bleeding, menstrual disorders, infertility, and menopause. Russian researchers claim that compounds found in deer antler velvet can ease the effects of menopause in women.
The FDA considers deer antler spray (or deer antler velvet) to be a dietary supplement. This means it doesn’t need to be extensively studied and regulated like medications. For this reason, it can be hard to tell what the actual concentration of active ingredients or IGF-1 is in various supplements. Plus products can differ quite a bit from one brand to another in terms of their purity and effectiveness.
First, the facts: Deer antler has been a popular element of Eastern medicine for centuries. And—like red meat, eggs, or milk—deer antler contains small amounts of insulin-like growth factor 1, or IGF-1, explains Oliver Catlin, president of the Banned Substances Control Group (BSCG), which tests dietary supplements for illegal performance enhancers.
Deer velvet might have an effect due to the hormones it may contain, including testosterone, androstenedione, and dehydroepiandrosterone. Research in rats, using elk velvet antler, suggested the substance may have an androgen-like effect. The antlers are ground into powder, which people take by mouth. Dosage varies by brand, but a recent study used 215 mg per day. Some distributers, though, recommend dosages ranging from 250 mg to as high as 3000 mg (3 g) per day. So talk with your doctor before you start using deer velvet.