S.W.A.T.S. Fitness and Performance was a dietary supplement company that sold deer antler spray and other products. The owners began distributing their products to NCAA and NFL athletes in 2008. The controversy initially started in March 30, 2009 when Alabama athletic officials sent a cease-and-desist letter to the company's owner that stated: "Refrain from using current student-athletes to endorse products. Refrain from contacting current student-athletes. Refrain from giving or selling products to current student-athletes."  The letter was then sent again in 2012.
Aloe Vera Juice: Taken from the pulp of aloe plants and thought by some cultures to have medicinal properties. Aloe is used to treat some skin conditions like sunburn and acne, as well as hemorrhoids, osteoarthritis, and ocular issues. Aloe is safe for topical use or in small doses, however it is not recommended for long-term ingestion or in large quantities. Side effects can include:
Repeated studies have been conducted on the interactions of Velvet Antler and hormones, and all studies have found that this supplement has failed to increase circulating hormone levels. One study found a highly variable increase in power output, which is antagonized by another study suggesting no significant increase in power. For the purposes of performance enhancement, the evidence does not currently support Velvet Antler as a supplement.
Do not be fooled by companies who make false claims and be aware that there is a difference in deer antler velvet quality and absorption rate. Nutronics Labs only utilizes Grade A New Zealand Deer Antler Velvet extract in its various IGF liposome formulations. Nutronics Labs proprietary blend of Deer Antler Velvet extract in liposome formula carries the highest potency in the world and is free of any contaminants or filler compounds.
Bones are connected by joints, which allow us to move with ease. Joint damage can cause pain preventing you from doing the things you once loved. Many conditions lead to joint pain from aging to an untreated sports injury. A quality joint product may help repair existing tissue damage and also promote stronger joints, less susceptible to future degeneration.
All groups experienced a significant improvement in strength. But the deer antler powder group showed the greatest increase in isokinetic knee extensor strength and endurance. However, it’s possible that this was due to exercise program rather than using the deer antler powder. None of the men in any group showed evidence of endocrine, red cell mass or VO2max changes. Therefore, researchers concluded that the “findings do not support an erythropoetic or aerobic ergogenic effect of deer antler velvet.” (12) On the other hand, this was a small study, with only 12-13 men in each group. This means that further testing is needed to confirm the validity of the results.
In September, 2013, the headquarters of S.W.A.T.S. was raided and ordered to be shut down by Alabama's attorney general citing "numerous serious and willful violations of Alabama’s deceptive trade practices act". Among the violations were "claims that the company made about a number of products that were unsupported by scientific research. Some of these products were marketed as 'dietary supplements.'"  The assistant Alabama attorney general "says that Deer Antler Spray is dangerous and its sellers are law-breakers." 
Velvet antler has been used in traditional Chinese medicine (TCM) that classifies many similar substances from a variety of species under the simplified Chinese name 鹿茸; (pinyin Lu Rong) and the commercial name Cervi Cornu Pantorichum. The two common species used within the TCM system are sika deer and red deer which are thought to be useful for treating yang deficiency syndromes.
Yes, the Soviets had even been involved in extensive research to ascertain the performance benefits of deer antler velvet. But they've been using it for awhile. In their country it was known in Russian folk use to be a warming and vitalizing food several hundred years ago, but with the advent of modern history, they began research nearly 90 years ago.
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